How to win friends and influencers: Labour’s new social media strategy is a step into the future | Kirsty Major

There was a backlash when No 10 invited online content creators inside its doors. But in a fast-changing media landscape, this solves two problems at once Last year, No 10 took an unprecedented step: it invited content creators to cross the threshold of Downing Street. Naturally, the creators all filmed themselves outside the famous door. Once inside, their most treasured possessions, their phones, were taken from them and exchanged for government-approved devices, so they could continue to take photos and record video without breaching security guidelines. At the reception, creators from areas as wide as science, education and travel took part in a networking session at the heart of government. Kirsty Major is a deputy Opinion editor for the Guardian Continue reading...

By Kirsty Major