Versant Media Invests in Microdrama Streaming App GammaTime

Versant Media, owner of CNBC and MS NOW, has invested in GammaTime, a microdrama streaming application and distributor.

2 Jun, 19:30 — 2 Jun, 20:44

Why this matters

This investment signifies Versant Media's strategic move into the burgeoning microdrama and short-form content market. As a traditional media owner, this diversification highlights a trend of established companies seeking to capture new audiences on emerging platforms.

Key entitiesVersant Media GammaTime CNBC MS NOW NBCUniversal

Source Diversity

Low (19/100)

2 sources— more sources would strengthen this score15/33

Spectrum spread— 1/5 buckets covered0/33

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hollywood-reportervariety

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Geographic diversity— 1 region4/34

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Sources

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varietyMostly Factual1d ago

Versant Media Invests in Microdrama Distributor GammaTime

Versant Media wants to sweat the short stuff. The media company, which owns MS NOW and CNBC and was spun off from NBCUniversal earlier this year, has taken part in a Series A funding round that will establish a partnership with GammaTime, a microdrama streaming platform. Under terms of the agreement, GammaTime will work with […]

By Brian Steinberg

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hollywood-reporterMostly Factual1d ago