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NBA All-Star Game 2026 on NBC Marks Pivotal Media Shift
The 2026 NBA All-Star Game on NBC is seen as a significant turning point for the league's media strategy, aiming to reverse a decade of declining viewership.
17 Feb, 10:54 — 17 Feb, 13:30
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Coverage Timeline
First report: Daily Sabah · 17 Feb, 10:54|Full coverage: All 2 sources within 3h|Window: 3h
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Yahoo4d ago
The most-watched NBA All-Star Games over the last 15 years, and where 2026 ranks
The 2026 NBA All-Star Game on NBC represents a pivotal correction in the league’s media trajectory, ending a decade of localized decline with a broad national resurgence. For years, the midseason showcase had been trapped in a cycle of diminishing…
Read full article →Daily Sabah4d ago
NBA’s midseason showcase posts biggest audience since 2011
The NBA’s midseason spectacle finally found its spark. The first All-Star Game broadcast on NBC since 2002 drew an average of 8.8 million viewers across television and streaming p...
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