ELF Beauty's CEO said getting yelled at by customers on TikTok Live helps him decide which products to launch

ELF Beauty CEO Tarang Amin said TikTok live helps him decide his product launch timeline. Patrick MacLeod/WWD/Penske Media via Getty Images ELF Beauty's CEO said he goes on TikTok Live to ask his customers what they want from the brand. Tarang Amin said hearing them demand bronzing drops prompted him to move it up in the development pipeline. He joked that the process leaves him "a little traumatized." ELF Beauty's CEO said he hops on TikTok Live to hear impatient customers demand new produ...