VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool

Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology. The company, which has vied with Nielsen as the task of measuring media more diffuse audiences becomes more difficult, said Wednesday that it will add first party data from SiriusXM Media […]

By Brian Steinberg