AI boom reshapes Korea's status ladder

South Korea's AI chip boom is creating a new class of corporate elite. Jobs at Samsung Electronics and SK hynix, long prized for their salaries and stability, are increasingly being treated as status symbols in everything from college admissions and job searches to dating and marriage, as soaring AI-driven profits transform perceptions of the semiconductor industry. Online, the phenomenon has been dubbed "Samjeon-nix," a portmanteau of "Samjeon," Korean shorthand for Samsung Electronics and SK h

By The Korea Herald