American Girl Celebrates 40th Anniversary Amidst Sales Challenges

The American Girl doll brand is marking its 40th anniversary, having seen five quarters of sales growth, though revenue remains significantly below its peak as parent company Mattel navigates industry pressures.

22 Feb, 13:00 — 22 Feb, 13:00

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As American Girl turns 40, Mattel grapples with bringing dolls into a new era

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

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American Girl Celebrates 40th Anniversary Amidst Sales Challenges

Read at source (1 outlet)

As American Girl turns 40, Mattel grapples with bringing dolls into a new era

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