Apple's iPhone 18 Pro Launch Schedule May Feature a Split Release Strategy

New reports suggest that Apple's upcoming iPhone 18 Pro models might be introduced on a split schedule, adding weight to theories about a new launch strategy for the company's next generation of iPhones.

29 Jul, 11:45 — 29 Jul, 11:45

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forbes10h ago

iPhone 18 Pro: Apple’s Launch Schedule Comes Into Focus With New Strategy

The next iPhones are going to appear in a split schedule, it seems, and a new report adds weight to the theory.

By David Phelan, Senior Contributor

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Apple's iPhone 18 Pro Launch Schedule May Feature a Split Release Strategy

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iPhone 18 Pro: Apple’s Launch Schedule Comes Into Focus With New Strategy

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