BLACKPINK's LISA Partners with Nike to Engage Next Generation

Chris Claxton explores the potential impact of LISA of BLACKPINK's new long-term partnership with Nike on the next generation of consumers.

19 Feb, 19:39 — 19 Feb, 19:39

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billboard1h ago

Can LISA of BLACKPINK Make Nike Matter to the Next Generation?

For Entry 014 of Flex, Trade or Fade, Chris Claxton explores what LISA can bring to Nike as its newest long-term partner — and why the move feels bigger than a typical celebrity endorsement.

By Christopher Claxton

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BLACKPINK's LISA Partners with Nike to Engage Next Generation

Read at source (1 outlet)

Can LISA of BLACKPINK Make Nike Matter to the Next Generation?

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