Naver Q1 profit up 7% as AI begins to pay off

Naver said Thursday that first-quarter operating profit rose 7.2 percent year-on-year to 541.8 billion won ($364.7 million), with the company pointing to artificial intelligence integration across its advertising and commerce businesses as the main driver of revenue acceleration. Consolidated revenue climbed 16.3 percent to 3.24 trillion won, beating the analyst consensus of 3.14 trillion won. Operating profit fell slightly short of the 559.3 billion won forecast. Advertising revenue grew 9.3 pe

By The Korea Herald