LA28 unveils a bold, superbloom-inspired look for the Los Angeles Olympics

The 2028 Los Angeles Olympics has announced its official look, and it's a blast of bold colors. The graphic patterns and color palettes will be used to identify everything from credentials to staff uniforms to signage to competition venues and the athletes village. The LA28 design team studied past Olympic and Paralympic Games, including the 1984 Los Angeles Games, to inspire the look.