McDonald's CEO's Big Arch taste test sparked a war of fast-food copycats

CEO Chris Kempczinski is taking lots of heat for his review of McDonald's new "Big Arch" burger. Richard Drew/AP McDonald's CEO Chris Kempczinski's Big Arch taste test started a fast-food authenticity war. CEOs from rival fast food chains started posting their own taste tests to poke fun at Kempczinski. Despite its CEO being labeled cringey, McDonald's remains the center of the conversation. When McDonald's CEO Chris Kempczinski posted a taste test of the chain's new Big Arch burger, the in...