From microfibers to defense: Welcron pivots to protection for global growth

For most of its 34-year history, Welcron was better known for something far removed from the battlefield: industrial cleaners and functional bedding. The Korean microfiber specialist, however, is now positioning itself to be on the front lines as a world-class defense supplier. At the center of that shift is CEO Shin Jung-jae, a hands-on executive who rose through the ranks not as a defense specialist, but as a merchandiser, salesperson and operations leader. Her approach to leadership — meticul

By The Korea Herald