Outdoor Brand Mammut Sold to Chinese Company

Swiss outdoor brand Mammut is being sold to a Chinese company. CEO Heiko Schäfer stated that the sale will not compromise the brand's Swiss identity or its operations in Switzerland.

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20-minutenGerman1h ago

Mammut wird chinesisch: Jetzt spricht der CEO

Der Outdoor-Riese Mammut wird nach China verkauft. CEO Heiko Schäfer erklärt gegenüber der «NZZ am Sonntag», weshalb dies weder die Swissness der Marke, noch den Standort in der Schweiz gefährden soll.

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Outdoor Brand Mammut Sold to Chinese Company

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Mammut wird chinesisch: Jetzt spricht der CEO

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