Mercedes-Benz turns Seoul into luxury brand showcase

Mercedes-Benz unveiled its fifth global brand studio in Seoul as part of a broader strategy to establish 18 venues worldwide and elevate customer experience amid intensifying competition in the luxury automotive market. During a press conference Monday, Mercedes-Benz Korea CEO Mathias Vaitl said the newly opened studio in Seongsu, eastern Seoul, follows the brand’s other studios in Copenhagen, Stockholm, Tokyo and Prague, under a global initiative marking the 140th anniversary of inventing the a

By The Korea Herald