Nike stumbled with the people it counts on most: runners

Running has been an important category for Nike. Morgan Harlow/Getty Images For Nike Running A Nike ad featuring the line "Walkers tolerated" has sparked backlash within the running community. The sportswear giant reportedly removed the ad from a Boston store ahead of the Boston Marathon. Nike's focus on runners is part of the sports-focused strategy under CEO Elliott Hill. A cheeky Nike ad fell flat with runners ahead of the Boston Marathon. Days before Monday's race, Nike pulled a marketi...