Creator Content Takes Center Stage at TV Upfront Pitches

Creator content played a significantly larger role in media companies' annual upfront pitches to advertisers this week, signaling its growing importance beyond just YouTube for reaching younger audiences.

16 May, 12:00 — 16 May, 12:00

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cnbcMostly Factual11d ago

Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.

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Creator Content Takes Center Stage at TV Upfront Pitches

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Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube

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