Why is Silicon Valley suddenly obsessed with being tasteful?

Whether it’s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech’s biggest players are pivoting to fashion to sell their brands – and attempt to appear cooler in the process Last week, the US spy tech and data firm Palantir launched its latest “merch drop”, including a denim chore coat. “Rugged utility, enduring style” reads the website’s description of the $239 (£175) jacket, which is branded with the company’s lo...

By Larry Ryan