Swatch Nines captivates Gen Z with viral content, achieving billions in reach

Swatch Nines has successfully resonated with Generation Z by focusing on viral clips rather than traditional podium finishes, generating billions in reach. CEO Vivian Stauffer explains how this strategy has proven beneficial for the brand.

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20-minutenGerman1d ago

Milliarden-Reichweite: Swatch trifft mit Nines den Nerv der Gen Z

Die Swatch Nines liefern virale Clips statt Podestplätze. CEO Vivian Stauffer erklärt, warum sich das für die Marke auszahlt.

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Swatch Nines captivates Gen Z with viral content, achieving billions in reach

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Milliarden-Reichweite: Swatch trifft mit Nines den Nerv der Gen Z

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