‘I lost a $3m brand deal. I was like: OK, losers!’ Swedish pop provocateur Zara Larsson on fame, fun and fighting the power

After a decade in pop’s underground, Larsson’s radiant fifth album turned her into one of the world’s biggest stars. It’s about time, she says, relishing the attention without sacrificing her morals On a warm spring day, Brooklyn’s century-old Paramount theatre has been transformed into a base camp for all things Zara Larsson. Stage techs scurry past entourage members, managers furiously tap smartphones and various figures patiently await their moment with the Swedish superstar. Down a plushl...

By Owen Myers