Foreign Platforms Overtake Icelandic Media in Advertising Revenue

New figures from Statistics Iceland confirm that Icelandic companies are increasingly directing their advertising spending towards international platforms, with foreign media now surpassing Icelandic media in advertising revenue, doubling purchases since 2009.

31 Mar, 11:30 — 31 Mar, 11:30

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iceland-reviewMostly Factual11h ago

Foreign Platforms Overtake Icelandic Media in Advertising Revenue

Spending by Icelandic companies on advertising has increasingly moved towards international platforms, according to new figures published by Statistics Iceland. As reported by RÚV, data for 2024 shows that total advertising expenditure reached 29.4 billion ISK, with 51% directed to foreign companies. What’s the Story? Advertising spending in Iceland reached 29.4 billion ISK in 2024,… The post Foreign Platforms Overtake Icelandic Media in Advertising Revenue appeared first on Iceland Review.

By Michael Chapman

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First report: ruv · 31 Mar, 09:23|Full coverage: 2 · 2h|Window: 2h

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ruv31 Mar, 09:23First to report

Meira en helmingur auglýsingafjár fer til útlendra miðla

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iceland-review31 Mar, 11:30Latest update

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Foreign Platforms Overtake Icelandic Media in Advertising Revenue

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Foreign Platforms Overtake Icelandic Media in Advertising Revenue

Coverage Timeline

Meira en helmingur auglýsingafjár fer til útlendra miðla

Foreign Platforms Overtake Icelandic Media in Advertising Revenue

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