Prime Video Europe Executives Detail Strategy for Young Adult Romance Series at Series Mania
Prime Video Europe executives, including Nicole Morganti and Thomas Dubois, outlined their strategy at Series Mania Festival to increase drama series output and attract younger demographics with romance-focused content, emphasizing that their approach extends beyond high school shows.
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Amazon MGM Studios’ Heads of Originals in Europe on Courting Young Adults With Romance Series: ‘We’re Not Limited to High School Shows’
Amazon MGM Studios’ Nicole Morganti, head of originals for Southern Europe, and Thomas Dubois, head of originals in France, took the stage at Series Mania Festival in Lille to discuss Prime Video’s ongoing strategy to lure more women and younger demos on the heels of the “Culpables” trilogy. “We are much more female-centric. We are […]
By Elskes
Read full article →Prime Video Europe Is Doubling Down On Drama & Says The Message Is: “More Series, More Series, More Series”
With Nicole Clemens at the helm of international, Prime Video international execs have set out plans to double down on series. Much of that series growth looks likely to come from young adult-skewing shows. “Our message today is more series, more series, more series,” Thomas Dubois, Head of French Originals at Prime Video said at […]
By Stewart Clarke
Read full article →Coverage Timeline
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