WBD's Gerhard Zeiler Advocates Ending Content Exclusivity Mindset
Gerhard Zeiler, President of International at Warner Bros. Discovery, urged major players to abandon an 'exclusivity mindset' for content and explore greater collaboration, potentially leveraging platforms like YouTube more effectively.
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Warner Bros. Int’l Boss Wants to End “Exclusivity” Mindset for Movies and TV Shows
Gerhard Zeiler and Andrew Georgiou, U.K. & Ireland head, spoke about the need for scale and box office trends at the Enders TMT Leaders Live conference in London.
By Georg Szalai
Read full article →WBD’s Gerhard Zeiler Says “We Need To Get Rid Of An Exclusivity Mindset” & Do More With YouTube
Gerhard Zeiler, the President of international at Warner Bros. Discovery (WBD), has called on big players to “get rid of an exclusivity mindset” when it comes to content. Zeiler appeared to suggest WBD will better leverage YouTube in the future, meeting audiences, especially younger, “where they are.” Zeiler noted that WBD has six-month exclusivity on […]
By Max Goldbart
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