I spend $12,000 a year on Botox, hair, nails, and fitness. In Utah, they're necessary — especially in PR.

Hilary Reiter Azzaretti. Hilary Reiter Azzaretti, Hilary Reiter Azzaretti started investing more in beauty when she moved to Park City from NYC. She spends over $5,000 annually on wardrobe updates to maintain her appearance. She also gets Botox every three months as well as regular manicures, pedicures, and facials. This as-told-to essay is based on a conversation with Hilary Reiter Azzaretti, a 50-year-old PR agency owner in Utah. The following has been edited for length and clarity. When ...