‘Very demure, very mindful’: how Jools Lebron went viral – and her life fell apart

In 2024, when she filmed a quick video in her car on a work break, she thought nothing of it. But in days she had become a meme. What followed was excitement, opportunity and a crushing pressure ... Jools Lebron was in her car, taking a break from her job in a supermarket, when she posted the TikTok video that would change her life. “You see how I do my makeup for work?” she told her followers that day in August 2024. “Very demure, very mindful … A lot of you girls go to the interview looking...

By Kirsty Major