Consumer Hype Drives Up Prices for High-Protein Products in Germany

Consumers in Germany are paying up to 40% more for 'high protein' food products compared to their conventional counterparts, driven by a strong market hype despite the higher cost.

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fazGerman3d ago

Hype um Eiweißprodukte: Verbraucher bezahlen für „High Protein“-Produkte 40 Prozent mehr

Lebensmittel mit Proteinhinweisen sind deutlich teurer als das herkömmliche Pendant. Trotzdem hält der Preis Verbraucher nicht davon ab, verstärkt zuzugreifen. Woran liegt das, und wie sinnvoll ist es?

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Consumer Hype Drives Up Prices for High-Protein Products in Germany

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Hype um Eiweißprodukte: Verbraucher bezahlen für „High Protein“-Produkte 40 Prozent mehr

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