Eli Lilly Links to ESPN’s Pat Summitt Reunion Special, Seeking New Ways to Tell Medical Stories

Eli Lilly & Co. hopes its sponsorship of an event tied to the heroic coach Pat Summitt will do just as much for the company as the many commercials it runs each year. When “Celebrating Pat Summitt: Live Reunion Special,” airs on ESPN2 on Sunday, March 29 at 7:00 p.m. eastern, viewers will be told […]

By Brian Steinberg