Chinese Coffee Chain Cotti Coffee Aims to Conquer Europe

Chinese coffee chain Cotti Coffee, positioned as a Starbucks alternative, is making moves to expand into the European market, offering coffee at discounter prices.

25 Feb, 04:30 — 25 Feb, 04:30

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PODCAST «NZZ AKZENT» - Cotti Coffee: Die chinesische Starbucks-Alternative will Europa erobern

Jahrzehntelang hat Starbucks den Kaffeemarkt im Westen dominiert. Chinesische Ketten wie Cotti Coffee halten dagegen – und verkaufen Kaffee zum Discounterpreis.

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Chinese Coffee Chain Cotti Coffee Aims to Conquer Europe

Read at source (1 outlet)

PODCAST «NZZ AKZENT» - Cotti Coffee: Die chinesische Starbucks-Alternative will Europa erobern

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