American Girl Celebrates 40th Anniversary Amidst Mattel's Efforts to Modernize Brand

American Girl is marking its 40th anniversary with five quarters of sales growth, though revenue remains below its peak as parent company Mattel navigates industry changes to bring the doll brand into a new era.

22 Feb, 13:00 — 22 Feb, 13:00

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As American Girl turns 40, Mattel grapples with bringing dolls into a new era

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

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American Girl Celebrates 40th Anniversary Amidst Mattel's Efforts to Modernize Brand

Read at source (1 outlet)

As American Girl turns 40, Mattel grapples with bringing dolls into a new era

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