Movie Theaters, Rejoice! Universal Extends Theatrical Window to Five Weekends in 2026, Seven Weekends Starting in 2027

In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters. It’s a major change from the pandemic era when Universal was aggressive in brokering deals that shortened the theatrical window to 17 days, or three weekends. Now the studio is committing to longer runs, promising a […]

By Rebecca Rubin