Mazda's Design Process: 98% of Concepts Discarded

A report from Mazda's design center in Oberursel, Germany, reveals that 98 percent of their car design drafts are discarded, highlighting the rigorous process that still involves clay modelers despite advanced technology.

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fazGerman8d ago

Autohersteller MAZDA: 98 Prozent der Entwürfe landen in der Tonne

Im hessischen Oberursel designt der Hersteller Mazda seine Autos für den europäischen Markt, auch mit vier Tonmodellierern. Wieso machen die sich trotz Computern und KI noch die Hände schmutzig?

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Mazda's Design Process: 98% of Concepts Discarded

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Autohersteller MAZDA: 98 Prozent der Entwürfe landen in der Tonne

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