Disney's Rita Ferro Previews Cross-Platform Advertising Strategy at Upfronts 2026

Rita Ferro, Disney's president of global advertising, detailed the company's cross-platform push and strategy to connect major live events like the Grammys, Super Bowl, and Oscars for advertisers during a preview of their May 12 Upfronts presentation.

11 May, 16:42 — 11 May, 16:42

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varietyMostly Factual14d ago

LISTEN: Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands

On today’s special Upfronts-themed episode, Rita Ferro, Disney’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details Disney’s plan to link the live spectacle of the Grammys, the Super Bowl and the Oscars for big brands. She gives her perspective on the state […]

By Cynthia Littleton

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Disney's Rita Ferro Previews Cross-Platform Advertising Strategy at Upfronts 2026

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LISTEN: Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands

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