Amazon to give another shot to gadget widely seen as its ‘biggest flop’

Amazon is reportedly developing a new smartphone, codenamed "Transformer," aiming to create a personalized mobile hub deeply integrated with Alexa. This project revisits Amazon's previous smartphone endeavors, focusing on voice-driven computing and seamless interaction with home devices and Prime services. The device's success hinges on strategic and financial considerations, with its future timeline still uncertain.

By TOI TECH DESK