Kanye West's sold-out comeback shows prove that forgiveness is up to the fans — not the brands

Kanye West performs at Rolling Loud in 2024. Scott Dudelson/Getty Images Ye, aka Kanye West, performed at two sold-out concerts last week at SoFi Stadium in Los Angeles. Though brands and institutions have pushed back on Ye's comeback, his core base has remained intact. Ye's continued success illustrates how celebrities can still stay relevant when brands abandon them. If you've only been reading the headlines about Ye over the past few years (Sexual assault allegations! Antisemitic tirades...