The Moment Economy and Trend-Jacking Marketing

An article discusses the 'Moment Economy' and the limitations of trend-jacking marketing strategies, highlighting how quickly trends can become irrelevant.

23 Feb, 21:00 — 23 Feb, 21:00

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straits-times3d ago

Viral today, forgotten tomorrow: The Moment Economy shows limits to trend-jacking marketing - The Straits Times

Viral today, forgotten tomorrow: The Moment Economy shows limits to trend-jacking marketing The Straits Times

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The Moment Economy and Trend-Jacking Marketing

Read at source (1 outlet)

Viral today, forgotten tomorrow: The Moment Economy shows limits to trend-jacking marketing - The Straits Times

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