CMO Role Evolves: Visionary and Business Partner

LiMA board member Giedrė Vilkė states that today's Chief Marketing Officer must be a visionary and a business partner, understanding business, technology, and finance to create real value.

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delfi-ltLithuanian22h ago

Giedrė Vilkė: šiandien CMO turi būti ir vizionierius, ir verslo partneris

„Šiandien marketingo vadovui nebeužtenka būti tik savo srities profesionalu - jam reikia gebėti suprasti verslą, technologijas bei finansus. Būtent toks balansas leidžia marketingui organizacijoje kurti realią vertę“, – sako LiMA valdybos narė, „CMO Summit & Awards“ moderatorė Giedrė Vilkė.

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CMO Role Evolves: Visionary and Business Partner

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Giedrė Vilkė: šiandien CMO turi būti ir vizionierius, ir verslo partneris

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