HiteJinro has introduced Jinro Melon Limited Edition, an export-only soju product combining melon flavor with soju, aiming to capitalize on global demand for flavored alcoholic drinks. The premium fusion of sweetness and sophistication is now unveiled.

HiteJinro said Thursday it opened Jinro Pocha Melbourne, to promote accessibility to the soju brand, on Feb. 27. The space is decorated in the style of a Korean pocha, featuring Jinro’s signature toad figurines and limited-edition merchandise. The menu includes Jinro soju, Terra beer, as well as specialty highballs and cocktails (HiteJinro)

Korean soju maker HiteJinro announced it will launch a limited edition Dubai chewy cookie-flavored soju next month, offering a new way to enjoy the popular dessert.