HiteJinro Launches JINRO MELON LIMITED EDITION Soju Globally

HiteJinro has introduced Jinro Melon Limited Edition, an export-only soju product combining melon flavor with soju, aiming to capitalize on global demand for flavored alcoholic drinks. The premium fusion of sweetness and sophistication is now unveiled.

3 Apr, 02:34 — 3 Apr, 05:00

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Why this matters

HiteJinro is capitalizing on the growing global popularity of Korean culture and its associated beverages. The launch of a limited edition, export-only flavor like melon indicates a strategic effort to expand its international market share and cater to diverse consumer tastes beyond traditional soju offerings.

Key entitiesHiteJinro JINRO MELON LIMITED EDITION

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Korea HeraldMostly Factual2d ago

HiteJinro’s melon-flavored soju hits overseas markets

HiteJinro said Friday it has launched Jinro Melon Limited Edition, an export-only soju product combining sweet melon flavor with the fresh taste of soju, as the company seeks to capitalize on growing global demand for flavored alcoholic drinks. Jinro Melon is the seventh fruit-flavored liquor in HiteJinro's lineup and the fifth available exclusively overseas, following plum, strawberry, peach and lemon varieties. The product was launched late last month in countries including the US, Japan, Viet

By The Korea Herald

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taiwan-newsMostly Factual2d ago