Amazon and Mattel are expanding the 'Masters of the Universe' franchise with a new game, 'Masters of the Universe: Legends Unite,' set to launch on Amazon Luna on June 5th, coinciding with a new movie release.

V zadnjih letih je postala globalna uspešnica, podjetje Pop Mart pa je postalo globalni kolos in preraslo Mattel in njihovo paradno igračo barbie.

Serenity Capital Management has initiated a new investment, acquiring a $43 million position in Mattel, signaling confidence in the toy company's prospects.

Mattel's CEO stated that 2026 will be a transformational year for the company, focusing on a brand-centric strategy.

The first Barbie doll appeared on March 9, 1959, and the credit for its creation belongs to Ruth Handler, an American businesswoman and co-founder of Mattel, Inc.

The American Girl doll brand is marking its 40th anniversary, having seen five quarters of sales growth, though revenue remains significantly below its peak as parent company Mattel navigates industry pressures.

Mattel is launching an extensive publishing program for Masters of the Universe, including new novels, storybooks, and comics, to coincide with the upcoming movie.

In a satirical report, Dr. Simi, a popular Mexican character, is depicted as suing Mattel, claiming exclusive licensing rights over dolls depicting Mexican people, following the release of a new Regina Sirvent Barbie doll, as reported by Mexico News Daily.

Mattel made Barbie a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges. After years of dominance, boosted by the blockbuster Barbie movie and a wave of nostalgia, sales are sliding. At the same time, rivals such as Hasbro are pulling ahead in digital gaming, interactive toys, and entertainment franchises. So what happened? And is this a temporary setback or a sign of deeper trouble for Mattel? Read the original article on Busine...

Mattel is strategically betting on its intellectual property, gaming ventures, and entertainment initiatives to drive its next phase of business growth.

‘Coraline’ Monster High Skullector Doll Coming Soon From Mattel  Forbes

Mattel lanciert ein sogenanntes «Barbie Dream Team». Teil davon sind acht Frauen, die in ihrer Branche Einzigartiges geleistet haben. Helene Fischer gehört dazu.

Under mounting pressures in the toy industry, Hasbro's Wizards of the Coast division, which includes popular franchises like Dungeons & Dragons, is highlighted as a key factor in the company's success.

Toy giant Mattel is reportedly preparing extensive plans to coincide with the release of the upcoming 'Masters of the Universe' movie. These plans are expected to leverage the film's launch to boost the franchise.

Jim Cramer analyzes Mattel's strategic plans to rebound after a quarter that fell short of expectations.

After 67 years, the Barbie brand continues to be a significant and influential force for toy manufacturer Mattel.

Mattel has launched new $20 'Black Barbie' t-shirts, aiming to blend fashion with representation and celebrate Black History Month, moving beyond just physical appearance to cultural significance.

Rob David has been promoted to Senior Vice President of Animation at Mattel Studios, previously serving as Vice President of Content Creative, Television.