A century after its inception as a practical tool, the Rolex Oyster continues to be a significant influence on the design and functionality of modern sports watches, transcending its original purpose to become a luxury symbol.
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This article explores the allure of shiny counterfeits, particularly watches, leather goods, and writing instruments, questioning why consumers are drawn to them despite knowing their lack of original quality and value, and noting the extensive literature on the market for such fakes.
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This article commemorates the 100th anniversary of the Rolex Oyster, highlighting its historical significance and impact on watchmaking since its introduction in 1926.
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Samir Hussein/Getty Images
Billionaire rapper Jay-Z loves luxury watches; the rarer and harder to get, the better.
His collection includes timepieces from Audemars Piguet, Richard Mille, and Patek Philippe.
He's even worn watches valued at $1 million to attend events like the Grammy Awards.
Jay-Z, born Shawn Carter, has long mentioned his love of luxury timepieces in his songs.
You can find references to Rolex, Audemars Piguet, and Hublot throughout his decades-long music catalog.
He doesn't only flash watches in his lyrics, though. The billionaire rapper, who has a $2.5 billion net worth, has amassed quite a collection of statement timepieces.
The $1,075,652 Patek Philippe Grand Complication 5304-301R he wore at the 2025 Grammys was just one of them.
Here's a look at that watch and other items included in his watch collection.
Jay-Z has a Patek Philippe Grand Complication 5304-301R that retails for more than $1 million.
Jay-Z wears a Patek Philippe to the Grammys in 2025.
Kevin Mazur/Getty Images for The Recording Academy ; Patek Philippe
Jay-Z is a big fan of Patek Philippe watches. He wore one with a rose-gold case and dozens of diamonds for the 2025 Grammys.
Its face includes several functions, such as days of the week and moon phases, that help keep a perpetual calendar for tracking the date. The calendar automatically adjusts for leap years and accurately counts the days until 2100, according to GQ.
The hand-stitched strap is made of alligator leather.
Beyoncé reportedly gifted him a Hublot Big Bang.
Hublot
Jay-Z quite literally announced his love of Hublot in the 2011 song "Otis," where he pronounced, "New watch alert: Hublot."
Perhaps it was prophetic. In 2012, his wife and fellow artist Beyoncé gifted Jay-Z a $5 million Hublot Big Bang in 18-karat white-gold for his 43rd birthday, according to jewelry blogs.
The watch was encrusted with 1,282 diamonds, and it took more than 14 months to assemble, the Grand Prix d'Horlogerie de Genève, a foundation that highlights contemporary watches with awards and exhibitions, reported. It also took more than a year to source all the diamonds.
A year later, the Swiss watchmaker collaborated with the rapper to design a timepiece under his name.
Jay-Z wore his own Hublot watch onstage in 2013.
Hublot/Adam Bettcher/Getty Images
Hublot released the Shawn Carter Hublot Classic Fusion in yellow gold and black ceramic in 2013. The former watch was priced at $33,900, and the latter at $17,900.
The collection was limited to just 350 total pieces, according to GQ.
You can't miss his Richard Mille 56 Blueprint watch.
Gotham/GC Images via Getty Images/Richard Mille
Jay-Z's custom Blueprint Richard Mille 56 watch required more than 3,000 hours to produce, GQ said in 2019. No wonder it cost $2.5 million.
During a 2019 show in his hometown of Brooklyn, the rapper freestyled a tribute to the timepiece: "Blueprint on my wrist cost 2.5/Only thing that flips the script between you and I."
The rapper later purchased another one-of-a-kind Richard Mille piece — this time in green.
Rich Schultz/Getty Images
What was the price of that Richard Mille 56 watch? $3 million, according to Complex. Or at least, that was its retail value. Alex Todd, who customized the watch, told the outlet that its monetary value is higher.
It was custom-made for Jay-Z and featured rare green sapphire crystals.
Jay-Z eventually expanded his collection of Richard Mille watches.
The Richard Mille RM011 Felipe Massa watch.
Richard Mille
He did so with an RM011 Felipe Massa Chronograph in rose gold. The watch was originally released in 2007 and was designed with its namesake, F1 driver Felipe Massa, the brand said on its website.
The timepiece is meant to invoke a racing aesthetic and the sport's history of tech innovation. Its crown "resembles a smooth tyre encircling a spoked wheel rim," the maker said.
Mille is no longer making this model, but you can get a used one for $215,000.
He's worn Richard Mille pieces to attend major sporting events, like the US Open.
Richard Mille/Matthew Stockman/Getty Images
Jay-Z wore the Richard Mille RM027 Rafael Nadal to watch its namesake take on Novak Djokovic at the 2011 US Open championships.
It was designed to be as lightweight as possible and take on all the wear and tear a tennis superstar like Nadal might put it through, Richard Mille said.
Nadal referred to it as his "second skin" timepiece. There were only 50 of these watches made at the time, according to Mille. You can buy one on the secondary market for $1.95 million.
Nadal collaborated with Richard Mille on several additional versions of this timepiece that the rapper later acquired. Jay-Z has also worn the Richard Mille Rafael Nadal 27-01, which has an anthracite casing.
His collection also includes Audemars Piguet watches.
Audemars Piguet Royal Oak
Audemars Piguet
Jay-Z shouted out Audemars Piguet in his 2011 "Watch the Throne" track "N—s in Paris," saying: "Ball so hard, got a broken clock / rollies that don't tick-tock / Audemars that's losing time / hidden behind all these big rocks."
He's also worn the brand. Included in his collection is the Audemars Piguet Royal Oak Perpetual Calendar Openworked 26585CE. It has an openwork sapphire dial, rose gold dial markers, a black ceramic band and case, and a titanium clasp.
You can buy one from the watchmaker, but it's "price upon request" — or, in other words, wildly expensive. To get it on the secondary market, you'll need to shell out over $375,000.
Patek Philippe watches can be tough to buy, but not for Jay-Z.
The Patek Philippe Sky Moon Tourbillon 6002R watch.
Patek Philippe
When describing the Patek Philippe 6002 Sky Moon Tourbillon watch on its website, the brand notes the extensive detail that went into creating the timepiece.
Some of the highlights include handmade engravings, a double-face design, a retrograde perpetual calendar, a sky chart, and more.
It's one of the most technically complicated Patek Philippe watches, and its price is only available "on request." However, used versions of the watch can be found on the secondhand market for prices between $4 million and $6 million.
Jay-Z wore his model to Lebron James' 39th birthday party.
Jay-Z picked up a Tiffany and Co. x Patek Philippe collab in 2021.
The Patek Philippe Tiffany watch.
Tiffany & Co.
The Patek Philippe Nautilus 5711 in Tiffany Blue initially retailed for $52,635, but since only 170 were made, the price skyrocketed on the secondary market.
Days after the watches sold out, one was auctioned off for $6.5 million, CNBC reported in 2021.
Jay-Z and Beyoncé were named Tiffany ambassadors that year.
In 2023, the musician wore one of the rarest Audemars Piguet pieces.
An Audemars Piguet Royal Oak 25594ST "Yves Klein" watch.
Audemars Piguet
The "Yves Klein" version of the Audemars Piguet Royal Oak 25594ST watch is an ode to the French artist. He's widely known for developing his own vibrant shade of blue — international Klein blue 191.
The Royal Oak design features a perpetual calendar, which keeps track of everything from the time and date to the moon's phases.
It's a popular style in its own right, but the Yves Klein version is especially rare. Few are rarely found on the resale market.
He also sported a unique Patek Philippe that year.
A Patek Philippe Perpetual Calendar Split Seconds Chronograph 5004P watch.
Patek Philippe
Jay-Z sported the Perpetual Calendar Split Seconds Chronograph 5004P watch during a decadent, seafood tower-filled lunch meeting with DJ Khaled in 2023.
The watch is modeled on Patek Philippe's first perpetual calendar watch, released in 1996.
The particular watch that Jay-Z has, the 5004P model with a silver link band, is nearly impossible to find, but it was valued at $600,000 in 2022, according to IFL Watches.
The most intricate Patek Philippe watch belongs to Jay-Z.
Jay-Z wearing the Patek Phillipe Grandmaster Chime Reference 6300G in 2019.
Patek Philippe/Kevin Mazur/Getty Images for Sean Combs
The Grandmaster Chime is considered Patek Philippe's most complicated watch, with more than 1,500 individual components.
The company made the watch in 2014 to commemorate its 175th anniversary, and only seven were produced. Six went to the watchmaker's most dedicated collectors (who apparently had to apply for the privilege of buying one), while the seventh went to the company's museum in Geneva.
Patek Philippe then went on to make the Grandmaster Chime in other fabrications. Jay-Z has the white gold version, which runs around $2.5 million, according to reports.
He acquired the Patek Philippe 2499 in a tight-lipped deal.
A Patek Philippe 2499 went up for auction in 2011.
Harold Cunningham/Getty Images
Patek Philippe produced this watch in limited quantities from 1950 to 1985. Only 349 were made.
Jay-Z's Patek Philippe 2499 was previously owned by Swedish watch collector and dealer Tony Kavak, who had a yellow-gold band specially made for the piece. As Kavak tells it, the watch wasn't initially for sale.
"The watch is so exclusive that I often chose not to wear it in public, and I always wear my watches, that's my philosophy," Kavak told watch site Bezl.
But he knew Jay-Z was the right person to own the watch, he added.
"You should have seen his happiness," Kavak said in an interview with watch blog Hodinkee. "It just reminded me of how happy I get when I find something rare myself."
Neither Kavak nor Jay-Z would reveal the deal's cost, but in 2022, a similar watch sold at auction for $7.68 million.
He wore two different F.P. Journe pieces to the 2026 Super Bowl.
Jay-Z photographs his daughter at the 2026 Super Bowl.
Carlos Avila Gonzalez/Getty Images
His first FP Journe Tourbillon Souverain was set with 93 baguette diamonds circling it and even more across its face, according to Celeb Watch Spotter. Jay-Z wore the piece for a meeting with Tom Brady.
His wife Beyoncé later shared photos from Super Bowl weekend on her website. They included a close-up shot of another FP Journe Tourbillon Souverain watch, this one in green, on Jay-Z's wrist.
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