Facebook Tests Immersive Video Feed, Potentially Shifting Towards TikTok-like Experience
Facebook is testing an 'immersive video' feed, exploring whether users prefer this format over their traditional feed. This move suggests a potential shift towards a more TikTok-like experience for the platform.
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What if Facebook just becomes TikTok? We may find out soon.
So many social media apps. What if we just ... combined a few? Matteo Della Torre/NurPhoto via Getty Images Facebook is going to start testing a version of the app that just gives users a steady stream of full-screen videos. That is: It's going to try turning itself into TikTok. It's just a test! And "classic" Facebook isn't going away. But this is where everything is headed. Facebook helped make TikTok huge by showing its users tons of ads for the Chinese video company. Now Facebook may en...
Read full article →Facebook Is Testing If People Want to Swap Their Feed For “Immersive Video”
The social platform says it will test a video-first look for users when they open the app in select countries, potentially bringing it to the U.S. next year.
By Alex Weprin
Read full article →Coverage Timeline
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