
Adidas, Uniqlo, and Calvin Klein Ads Banned Over Misleading 'Recycled' Claims
Advertisements from Adidas, Uniqlo, and Calvin Klein have been banned due to misleading claims about their 'recycled' clothing. The bans were imposed after it was determined that the ads did not accurately represent the recycled content of their products.
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Adidas, Uniqlo and Calvin Klein ads banned over ‘recycled’ clothing claims
UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims. Each of the fashion companies ran paid-for Google ads, with Adidas promoting “recycled running shoes”, Calvin Klein “recycled” tops for women, and Uniqlo advertised fleece coats and jackets made from “rec...
By Mark Sweney
Read full article →Calvin Klein, Adidas and Uniqlo ads banned for misleading ‘recycled’ claims
The Advertising Standards Authority found all three retailers used the term ‘recycled’ but did not provide any information explaining the claim.
By Josie Clarke
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